Answer Engine Optimization (AEO) Agency

In short

Answer engine optimisation (AEO) is the work of making your content the direct answer that Google AI Overviews, AI Mode, featured snippets and voice assistants show for the questions your buyers ask.

What we do

What we do for AEO.

Part of our AI Enhanced Optimization programme, run alongside Google Maps, search and the other AI engines.

Question researchWe collect the real questions buyers ask about your service, from search data, People Also Ask, AI prompts and your own sales calls.
Answer first pagesEvery key page answers the question in the first two lines, then backs it up. That is the format answer engines lift.
Formats that get pickedShort definitions, step lists, comparison tables and price ranges, written so a machine can quote them cleanly.
FAQ and HowTo schemaStructured data that tells Google exactly which text is the question and which is the answer.
People Also Ask coverageWe map the follow-up questions around each topic and answer them on the page, so you show up again and again.
Voice and assistant answersSpoken answers for Siri, Google Assistant and Alexa come from the same signals. We write for how people talk, not just type.
FreshnessAnswers with dates, current prices and recent facts, refreshed every quarter so they keep getting picked.
AI Overview trackingWe check which of your target questions trigger an AI Overview, and whether you are cited in it, every month.

Coverage

Where your answers show up.

Google AI OverviewsThe summary at the top of Google results, with links to its sources.

Google AI ModeGoogle’s conversational search, which cites the pages it draws from.

Featured snippetsThe answer box above the organic results.

People Also AskThe expandable questions that sit in the middle of the results.

Voice assistantsSiri, Google Assistant and Alexa reading out a single answer.

Bing and CopilotMicrosoft’s answers, which draw on the Bing index.

Reporting

What we measure.

One clear monthly report. The numbers that matter to your business, not a pile of screenshots.

Questions wonHow many of your target questions show you as the answer or a cited source.

AI Overview citationsWhere Google’s AI Overview links to your site.

Clicks and callsThe traffic and enquiries that come from those answers.

FAQ

Questions about AEO.

What is the difference between AEO and SEO?

SEO aims to rank a page in the list of results. AEO aims to make your content the answer itself, in AI Overviews, snippets and voice results. We do both, because answer engines mostly pull from pages that already rank.

Is AEO the same as GEO?

They overlap. AEO focuses on direct answers inside search, like Google AI Overviews and snippets. GEO focuses on being named in chat-style AI tools like ChatGPT, Gemini and Perplexity.

Will AEO reduce my website traffic?

Some questions are answered without a click. But being the cited source builds trust, and the people who do click are usually closer to buying. We track calls and enquiries, not just visits.

How long does AEO take?

Well structured answers can be picked up within weeks of being indexed. Competitive questions take longer and need authority behind them.

Be the answer, not a link.

What we do for AEO.

Where your answers show up.

What we measure.

Questions about AEO.

The rest of the programme.