Before anyone calls you, they check a map. Google Maps on Android, Apple Maps on every iPhone, Bing Maps behind Microsoft and Copilot. We optimise your profile on each of them, and fix the technical base your website needs to rank.
Technical and local SEO covers your business profiles on Google, Apple and Bing, your position in the local Map Pack, your listings across directories, and the technical health of your website.
Buyers check different maps depending on their phone and their search engine. We optimise your business profile on all three, and keep them in sync.
The profile behind Google Maps and the local three-pack in Google search.
Apple Maps is the default on every iPhone, and Siri and Spotlight use the same business data. Apple now manages it in one platform called Apple Business, which replaced Business Connect in 2026.
Your listing on Bing search and Bing Maps. Bing also sits behind Microsoft Copilot, and ChatGPT search draws on the Bing index.
The base everything else sits on. If search engines and AI crawlers can’t read your site quickly and clearly, nothing else works as well.
One clear monthly report. The numbers that matter to your business, not a pile of screenshots.
Yes. Every iPhone uses Apple Maps by default, and Siri uses Apple’s business data. If you have not claimed your Apple listing, your details may be wrong or missing there.
In 2026 Apple brought Business Connect into one platform called Apple Business. You still manage your Apple Maps place card there, alongside Apple’s other business tools.
Yes. Bing powers Microsoft’s search, Bing Maps and Copilot, and ChatGPT search draws on the Bing index. Setting it up properly takes little time.
No. Paid ads, including Local Services Ads, don’t change organic Map Pack positions.