AI Enhanced Optimization · GEO

Get named when buyers ask AI.

When someone asks ChatGPT or Gemini who to use, it gives a short list. There is no page two. Generative engine optimisation is how your business gets onto that list, and stays there.

Is your brand named?Example prompt
Best aesthetic clinic in London for skin treatments?
ChatGPTNot named
GeminiNot named
PerplexityNot named
ClaudeNot named
CopilotNot named
In short

Generative engine optimisation (GEO) is the work of getting your business mentioned, recommended and cited in answers from generative AI tools like ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok.

What we do

What we do for GEO.

Part of our AI Enhanced Optimization programme, run alongside Google Maps, search and the other AI engines.

Coverage

The engines we track.

ChatGPTIncluding ChatGPT search, which draws on the Bing index and live web results.
Google GeminiGoogle’s assistant, closely tied to Google search and Maps.
PerplexityAn answer engine that always shows its sources.
ClaudeAnthropic’s assistant, used heavily for research and comparison.
Microsoft CopilotBuilt on Bing, inside Windows, Edge and Office.
GrokxAI’s assistant, which also draws on posts from X.
Reporting

What we measure.

One clear monthly report. The numbers that matter to your business, not a pile of screenshots.

Share of AI answersThe percentage of tracked prompts that name you, per engine.
CitationsHow often engines link to your site or your listings as a source.
AI referral visitsVisitors arriving from ChatGPT, Perplexity, Gemini and Copilot.
FAQ

Questions about GEO.

Can I pay to be recommended by ChatGPT?

Organic AI answers can’t be bought. Ads inside AI tools are separate and clearly labelled. Being recommended comes from the signals on this page.

Why does ChatGPT recommend my competitor and not me?

Usually because there is more consistent, trusted information about them online: reviews, listings, articles and clear pages. Our audit shows exactly where the gap is.

Do different AI tools give different answers?

Yes, often very different. That is why we track each engine separately rather than relying on one.

How quickly can GEO work?

Engines that search the live web, like Perplexity and ChatGPT search, can change within weeks. What models learn more slowly needs consistent signals over a few months.

Related

The rest of the programme.