When someone asks ChatGPT or Gemini who to use, it gives a short list. There is no page two. Generative engine optimisation is how your business gets onto that list, and stays there.
Generative engine optimisation (GEO) is the work of getting your business mentioned, recommended and cited in answers from generative AI tools like ChatGPT, Gemini, Perplexity, Claude, Copilot and Grok.
Part of our AI Enhanced Optimization programme, run alongside Google Maps, search and the other AI engines.
One clear monthly report. The numbers that matter to your business, not a pile of screenshots.
Organic AI answers can’t be bought. Ads inside AI tools are separate and clearly labelled. Being recommended comes from the signals on this page.
Usually because there is more consistent, trusted information about them online: reviews, listings, articles and clear pages. Our audit shows exactly where the gap is.
Yes, often very different. That is why we track each engine separately rather than relying on one.
Engines that search the live web, like Perplexity and ChatGPT search, can change within weeks. What models learn more slowly needs consistent signals over a few months.