We plan, build and run paid campaigns on Google, Meta, TikTok, LinkedIn, Microsoft and Amazon, and judge every pound and dirham on the sales or qualified leads it brings in. When something stops working, the budget moves.
Performance marketing is paid advertising measured on results. You pay for media, and every campaign is judged on the sales, leads or bookings it produces, not on clicks or impressions.
The short version, for busy people and for the AI assistants that summarise us.
Planned by an experienced strategist, run by specialists, and tied into your SEO, AI search and paid plan so every channel pulls the same way.
One clear monthly report, built on numbers your finance team would recognise.
Five questions worth asking any agency before you sign, including us.
Strategy from our offices in Belfast and Dubai, delivered for clients wherever they sell.
It depends on your market, margins and goals. After the audit we recommend a test budget big enough to learn from, then scale what returns.
We recommend the ad accounts are owned by your business and we work inside them, so the data and history stay yours.
Campaigns can bring traffic on day one. It usually takes a few weeks of data to optimise properly and find the winning mix.
Ads don’t change organic rankings. But search term data from ads shows us what converts, which shapes your SEO and AI search content.
Ad formats inside AI assistants are new and rolling out market by market. Where they are available and suit your goals, we include them in the plan.
PPC means pay-per-click ads such as Google Search. Performance marketing is wider: any paid channel judged on results, including social, video, shopping and affiliate.
Google captures people already searching, which suits high-intent services and products. Meta and TikTok create demand among people who are not searching yet. Most brands grow fastest using both, with budget split by results.
It depends on scope, markets and how fast you want to grow. Agencies usually charge a monthly retainer, a fixed project fee or, for paid media, a management fee linked to ad spend. For paid media, management fees are often a fixed monthly amount or linked to ad spend. Your media budget is separate and paid to the platforms. We send a clear proposal with costs after a free audit, and we don’t publish fixed packages because every business needs a different mix.