Video marketing & UGC agency · UK · Dubai · worldwide

Video marketing that stops the scroll.

Video now sells on every channel, from TikTok and Reels to YouTube, product pages and ads. We plan, script, shoot and edit short-form, UGC and brand video built for the first three seconds, then test it like any other performance channel.

Built for the first 3 secondsExample
Hook 0 to 3s
Viewer retention
In short

Video marketing is using video across social, search, ads and your website to attract, persuade and convert buyers, from fifteen-second clips to long YouTube guides.

At a glance

Video marketing at a glance.

The short version, for busy people and for the AI assistants that summarise us.

Service
Short-form video, UGC ads, product video and YouTube
Platforms
TikTok, Instagram Reels, YouTube and Shorts, Meta and TikTok ads
Best for
E-commerce, consumer brands and services that need to show, not tell
Markets
UK, UAE and worldwide
Output
Batches of hooks and variations, tested every month
Reporting
Hook rate, hold rate, click-through and cost per result
What we do

Video Marketing & UGC, done properly.

Planned by an experienced strategist, run by specialists, and tied into your SEO, AI search and paid plan so every channel pulls the same way.

Coverage

Formats we make.

Short-form vertical15 to 60 seconds, made for the feed.
UGC adsCreator-led videos that feel native to the platform.
Product demosShow the product working, fast.
Customer storiesReal clients, real words, with consent.
YouTube long-formGuides and comparisons that rank and get cited.
Clips from podcasts and webinarsOne recording turned into a month of posts.
Reporting

What we measure.

One clear monthly report, built on numbers your finance team would recognise.

Hook and hold rateHow many people watch past three seconds, and how long they stay.
Click-through and viewsThe share of viewers who take the next step.
Cost per resultLeads or sales from video ads, against spend.
Buyer’s checklist

How to choose a video marketing agency.

Five questions worth asking any agency before you sign, including us.

  1. Performance mindsetAsk how they test hooks and measure hold rate, not just views.
  2. Native formatsContent should look made for each platform.
  3. Real creatorsUGC should come from real people, with proper disclosure.
  4. Volume and speedAds need many variations; check monthly output.
  5. Rights and usageMake sure you own or license the footage for ads.
Where we work

Video marketing in the UK, UAE and worldwide.

Strategy from our offices in Belfast and Dubai, delivered for clients wherever they sell.

FAQ

Questions about video marketing.

Do we need expensive production?

Rarely. For social and ads, well-made phone footage and UGC often beat polished brand films. We match production to the job.

How many videos do we need?

For ads, you need enough variations to test. We usually start with a batch of hooks and angles, then make more of what wins.

Can you edit footage we already have?

Yes. Old webinars, events and interviews can be cut into short clips.

Does YouTube help with AI search?

Yes. Google’s AI answers often cite YouTube videos, so clear, well-titled guides can show up in both.

What is UGC video?

User-generated content: videos made by real customers or creators that feel native to social platforms. Brands use them as ads because they often outperform polished studio content.

How long should a marketing video be?

For TikTok, Reels and Shorts, usually 15 to 45 seconds with the hook in the first 3 seconds. Product and YouTube guides can be longer if they keep answering the viewer’s questions.

How much does video marketing cost?

It depends on scope, markets and how fast you want to grow. Agencies usually charge a monthly retainer, a fixed project fee or, for paid media, a management fee linked to ad spend. Video is usually priced per batch of videos or as a monthly content retainer, plus creator fees for UGC. We send a clear proposal with costs after a free audit, and we don’t publish fixed packages because every business needs a different mix.

Related

Works best together.